| کد | bk-31364 |
|---|---|
| نوع | کاغذی |
| عنوان | Lessons on profiting from diversity |
| نویسنده | Gloria Moss |
| ناشر | Palgrave Macmillan |
| محل نشر | New York, NY |
| سال انتشار | 2012میلادی |
| نوبت چاپ | 1 |
| تعداد جلد | 1 |
| زبان | انگلیسی |
| قطع | وزیری |
| چکیده |
xiv, 278 pages : 23 cm 'Lessons on Profiting from Diversity' provides an insight into the case for gender diversity in the professional services, marketing, and digital arenas, and into the way in which a diversity mindset can be fostered in organizations Includes bibliographical references and indexes List of tables and figures -- Notes on contributors -- Introduction and overview / Gloria Moss -- Diversity and webdesign / Gloria Moss -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Digital communications and older groups: an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherine Wulf -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Tom Jordan -- Breaking the glass-ceiling in the professional services sector: insights into the legal, accountancy, design and IT sectors / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh |
| تاریخ ثبت در بانک | 23 خرداد 1399 |